A concept for the Exprescion 2006 event held in Las Vegas, Nevada. The thematic identity is based around the concept of the marque as a beacon of light. The light in this case draws inspiration from the lights of the Las Vegas strip that light up the desert from afar.

The iconic Exprescion "e" would be physically built as a neon light and photographed in appropriate environments. These shots would be used in all event collateral. The neon "e" would then be installed at the event, serving its purpose as a destination mark.