Breaking the Ice.
A concept for the Adidas Holiday 2008 window displays (Done for Autograph Creative). "Breaking the Ice" is meant to rebel against the idea of staying in for the winter. The idea is visually executed by portraying Adidas athletes breaking through the ice at climactic moments associated with their sports. The strikethrough typography further emphasizes the idea of rebelling against the cold. They can't be stopped.



Windows would have the "Ice" graphic applied (second-surface vinyl film). Acrylic "Ice" logos would be displayed in various sizes throughout the store and windows.

This concept got the axe after the first round and never saw any further refinement.